Then in the 90’s Barcelona’s golden era began. Johan Cruyff would return, this time as team manager, and would be the one who reaped the benefits of an investment the team made years before. FC Barcelona had invested in a farm team, to develop young talent known as “La Masia” some years earlier. The first generation of graduates coincided with the return of Cruyff. Among this class of young footballers was Pep Guardiola, who not only would become one of Barcelona’s legendary players, he would also become one of the best team managers FC Barcelona ever had. During this period Barça revolutionised football. Their philosophy is known the world over as ‘Total Football’, a style of play in which players have complete freedom to move across positions while the underlying structure on the field is maintained by others who replace him.
Since then this has become the style that defines FC Barcelona. During the 90’s the team won 4 La Liga championships (1991-1994), the European Cup in 1992, the 1990 Copa del Rey and a number of other large competitions.
The team has had continued success ever since, going on to win 24 Spanish league titles, 28 Copa’s del Rey and 5 Championship Leagues and continuing to attract world class talent like Iniesta, Xavi, Lionel Messi, Luis Suarez and Neymar.
Another big reason for the team’s popularity is that it is one of the few pro teams in the world that is still owned by the Club members. The team is technically owned by over 170k due-paying supporters who elect a president to run the team. No rich investors only supporters. The club only operates with the money it earns through games, television rights, merchandise, etc.
The club was and were recently ranked the 4th richest football team in the world. It has one of the largest social media followings of any sports team in the world.
For the city of Barcelona, the club is “more than a club” (an expression very often used to describe the club. The Stadium is not only one of the top touritst attractions in Barcelona, but also one of the elements to advertise the town!